PR, Marketing + Advertising for the Contemporary Culture Industries

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This Is the New Organic Growth Model

In which value and brand momentum are not mutually exclusive, experience is paramount, and buzz words like public relations and advertising can sound so embarrassingly 20th century, presupposing unidirectional models of media usage that no longer exist. Models in which outmoded marketing professionals see people as targets, rather than recognizing the exciting realities of the now: that media consumers are its most powerful creators and conductors too, freely exchanging ideas and information amongst themselves, trending, updating, communicating their tastes ad infinitum. Each person a brand unto his or her self. And the companies, creators and businesses seeking out this newly mobilized public have become the new targets. They are the silent curators, purveyors, idea-makers. And only by listening can they also be heard. Shared. And expanded. This is the new, organic growth model.